Instagram It-girl Irene Kim’s insider guide to Seoul, and the story of her new line of tote bags, tees, sleep masks and scrunchies
The social media star and style influencer, who’s been on a buying spree in the South Korean capital recently to furnish her new apartment, tells us where to stay, shop, and eat and what to see, and lets us in on some Seoul secrets
Irene Kim, the Korean model and social media star, dropped a new line of merchandise last month that featured fun (and affordable) tote bags, scrunchies, tees, and sleep masks for her legion of 1.1 million Instagram followers.
“I picked every font and every fabric,” she says. “I’m constantly flying, so I wanted to make things that I always wish I had with me.”
Kim’s favourite item is a PVC bag which comes with a secondary pouch inside with her eyes printed on it.
“I wanted everything to be fun and playful,” she says. “Positive vibes only.”
When she’s not on a plane you’ll find Kim making the most of her precious days off in Seoul. After a brief stint in New York for school (Kim was a student at the Fashion Institute of Technology until she left to pursue a career in modelling, social media, and styling), she’s taken a full-time address in the Korean capital and has recently moved into a freshly renovated apartment.