Hong Kong’s Big JJ Seafood Hotpot gets fancy in new Central location at Landmark Prince’s
Founder Peter Pang talks about how he is not following any traditional formulas as he pushes his brand beyond its expected target customers
After five and a half years, the local favourite has relocated to one of the most unlikely locations in Central for hotpot: the basement of Landmark Prince’s, a building that houses major fashion brands such as Cartier, Hermès and Ralph Lauren.
“Our concept is to elevate something very local but not always done well to an international standard,” says founder Peter Pang, who considers the space a “global flagship store” that will reach a new demographic of diners.
The restaurant’s Instagram bio, which used to cheekily describe the original venue as “a wine bar with average hotpot food”, has been updated to read “Central’s gastronomic social club”.
Instead of following a played-out formula, Pang believes in pushing the envelope so far that hotpot goes beyond its expected target customer.