How A$AP Rocky became a fashion icon: Rihanna’s baby daddy flaunts Gucci G braids, became the face of Dior Homme, made Yuppie-core cool – and was just named creative director for a Puma partnership
- Rapper A$AP Rocky, who has charted both hip-hop singles and albums, and relationships with fashion houses like Gucci, Dior and Bottega Veneta, is now Puma’s creative director for its F1 partnership
- He rocks Yuppie-core – a relaxed suit and tie, accompanied by perhaps a flashy Rolex – and boasts an enviable handbag collection, from Goyard totes to a black Hermès Kelly
The “Fashion Killa” singer has long since established himself as a style icon with an impeccable fashion sense and budding relationships with brands like Gucci, Bottega Veneta and Balenciaga.
From wearing a designer quilt to the Met Gala to a head full of pearls at the Rolling Loud Festival in Miami, the hip-hop star is always experimental and expressive.
We look at what makes him a modern-day fashion icon.
The A$AP Rocky braids
A big part of Rocky’s looks are his distinctive hairstyles (the rapper even had the Gucci G braided into his hair once) but his signature braids hold a sentimental meaning too.
Born Rakim Athelaston Mayers, the rapper from Harlem had a tough childhood with a father in jail, hopping between homeless shelters and selling drugs to make ends meet, before he joined the A$AP Mob collective and made it big as a rapper, per Village Voice.
