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Audemars Piguet
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Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
Watches from the limited-edition ‘Royal Pop’ watch, a collaboration between Swiss watch maker Swatch and luxury brand Audemars Piguet, are displayed in the window of a Swatch store as they are currently out of stock in Paris, France, May 18, 2026. REUTERS/Alice Sacco
Fashion

‘People got crazy’: Swatch’s US$400 Royal Pop watch and drop-culture madness

After the Audemars Piguet x Swatch watch launched to ‘mosh pit’ vibes from Europe to Asia, buyers are being assured there’s no shortage.

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Style Edit

Style Edit: Swatch and Audemars Piguet unveil Royal Pop pocket watches

Style Edit

Style Edit: Christie’s Hong Kong Luxury Week features a jadeite masterpiece

France

‘It’s nasty’: Swatch-Audemars Piguet watch hype ignites global shopping chaos

From New York to Milan, buyers push and shove each other to get their hands on the ‘Royal Pop’ timepieces.

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People wait in line to enter the Swatch store in Times Square in New York on Saturday. Photo: AFP
Hong Kong economy

Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong

Dozens braved rain and queued for days to snap up ceramic pocket watches, with resale prices nearly seven times their retail value.

Hong Kong economy

Why did Hongkongers queue round the clock for a new watch?

‘Royal Pop’ ceramic pocket-style watches, a collaboration between Audemars Piguet and Swatch, set to go on sale on Saturday.

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Timepieces

5 watch moments in April and May 2026 – from the Met Gala to a shocking theft

Timothée Chalamet joins Urban Jürgensen, Connor Storrie and Colman Domingo wear Omega at the Met Gala, Watches and Wonders returns, and more.

From left: Watches and Wonders 2026; Cleguer Inspiration One; Heated Rivalry star Connor Storrie wearing Omega at the Met Gala. Photos: Handout, Reuters
Timepieces

Is Swatch teasing a Royal Oak collaboration with Audemars Piguet?

The cryptic “Royal” ad, featuring the same font Audemars Piguet uses on its iconic model, has sparked speculation among collectors and watch enthusiasts.

Style Edit

Style Edit: Audemars Piguet launches a new atelier at Watches and Wonders 2026

At the annual Geneva event, the maison announced the Atelier des Établisseurs to preserve traditional watchmaking skills, and also released 3 distinctive new models.

Timepieces

The dark allure of hardstone watch dials, from Rolex and Chopard

Materials like tiger’s eye, onyx and obsidian are lending unique depth and character to watch designs by Van Cleef & Arpels and more.

Biver Automatique Obsidian Mahogany. Photo: Handout
Timepieces

8 smaller women’s watches that made a big impact at Watches and Wonders

Dainty yet highly decorated pieces from brands like Chanel, Jaeger-LeCoultre, Chopard, Bulgari and Audemars Piguet redefine opulence and steal the spotlight.

Piaget’s Sixtie watch is a prime example of this year’s smaller models, which make an impact with their elegance or else their ornate finishes. Photo: Handout
Watches and Wonders

Watches and Wonders 2026: travel disruptions and glittering debuts

Richemont’s 10 maisons created plenty of buzz, while Patrick Dempsey dropped in at Tag Heuer and Usher is expected at Jaeger-LeCoultre.

Style Edit

Style Edit: Audemars Piguet’s new Royal Oak and Code 11.59 watches, and more

The watchmaker also added the experimental Neo-Frame Jumping Hour and 150 Heritage pocket watch pieces, and hosted an Audemars Piguet Social Club event in Macau.

Style Edit

Style Edit: Richard Mille’s limited edition RM 41-01 Tourbillon Soccer

Complications track the score and phases of a match, while the watch is available in 2 versions – Dark Blue Quartz TPT and Red Carmin Basalt TPT.

Richard Mille’s highly skeletonised RM 41-01 Tourbillon Soccer in Red Carmin Basalt TPT. Photo: Handout
Hong Kong economy

Luxury brands bet on growth as well-heeled tourists flock to Hong Kong events

Over 60 new brands set to join upscale Tsim Sha Tsui shopping centre as part of tenant overhaul covering about 30 per cent of its retail space.

K11 Musea in Tsim Sha Tsui. Photo: Jelly Tse
Timepieces

5 watch moments in February 2026: the Baftas, Jungkook’s new role and more

Breitling partners with Aston Martin, Louis Vuitton collaborates with De Bethune, and Swiss jump-hour watch brand Niton is revived.

Style Edit

Style Edit: Audemars Piguet’s contrasting watch releases

Two very different approaches to making a head-turning timepiece – one recalls a sleek 1929 reference, the other a jewel-like aesthetic.

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Timepieces

How these luxury watchmakers are going beyond boutiques

Luxury watchmakers from Richard Mille to Vacheron Constantin and Jaeger-LeCoultre now offer homelike spaces for deeper client connections.

Beyond sales appointments, luxury watchmakers are building deeper client relationships with new hospitality concepts. Photo: Handout
Fashion

How Bad Bunny rocked the Super Bowl halftime show with his fashion choices

The Puerto Rican rapper delivered a Spanish-only set, while Lady Gaga – in a blue dress by Luar – performed the only English lines of the show.

Timepieces

How luxury houses are reviving elaborate goldsmithing techniques on watches

Breguet, Piaget and Buccellati are 3 more famous brands adding elaborate handcrafting to the gold surfaces of their timepieces.

Hong Kong property

Hong Kong’s latest office landmark nearly full as segment upturn simmers

The Henderson has reached 90 per cent occupancy, as ‘the rental downcycle is nearing its end’, analyst says.

The Henderson (centre) houses tenants including Christie’s and Point72. Photo: Yik Yeung-man
Timepieces

Why luxury watchmakers think the timing is right to go smaller

Discover the allure of smaller dials, from Bulgari’s Serpenti to Omega’s Aqua Terra, blending elegance with high horology precision.

The Bulgari Serpenti Tubogas with the new Calibre BVS 100 Lady Solotempo was revealed at LVMH Watch Week 2025. Photo: Handout
Jewellery

Nadine Ghosn on stacking luxury watches with her Crayola and Toothbrush jewellery

The designer likes to stack watches by maisons like Patek Philippe and Audemars Piguet with her brand’s Crayola and Toothbrush jewellery.

Timepieces

9 top moments in watches in 2025: Trump tariffs, Urban Jürgensen and more

Taylor Swift announced her engagement wearing a Cartier Santos Demoiselle, while Aaron Taylor-Johnson was named Omega’s new brand ambassador.

Style Edit

Style Edit: Audemars Piguet’s innovation at Dubai Watch Week

The luxury Swiss horology brand has been creating coveted perpetual calendars since 1948 – and just launched a new technology.

Audemars Piguet’s showing at Dubai Watch Week. Photo: Handout
Style Edit

Style Edit: Collabs, creativity and crystal-ball gazing at Fashion Asia 2025

Celebrating Hong Kong’s status as a regional and global garment hub, Fashion Asia Hong Kong brought together compelling voices and exciting talents.

The centrepiece of “Fashion Compass”, this year’s “10 Asian Designers to Watch” exhibition held from December 5-7 at the Clockenflap Music & Arts Festival in Central, Hong Kong. Photo: Handout
Timepieces

6 lush coffee table books to gift the watch lover in your life

These tomes tell of timepieces owned by powerful women like Elizabeth Taylor and hip-hop stars such as Busta Rhymes, to iconic pilot watches from the Cartier Santos to the Omega Speedmaster.

Timepieces

Why irregular watch designs are more than mere novelties

Blackpink’s Jisoo and Timothée Chalamet are fans of the Cartier Crash, while Hamilton’s Ventura has shown up on Elvis Presley’s wrist and in the Men in Black movies.

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