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Hong Kong launches consultation on Keeta’s proposal over competition concerns

Competition Commission consults on delivery platform’s commitment to curb exclusivity and support fairness in the market

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Keeta has pledged to ease exclusivity rules and allow restaurants to join multiple delivery platforms. Photo: Handout
Lo Hoi-ying

Hong Kong’s competition watchdog has launched a public consultation on food delivery platform Keeta’s proposed measures to ensure a fair market environment, after previously raising concerns about its exclusivity clauses.

The Competition Commission said on Tuesday that it had begun consulting on three commitments offered by Keeta under Section 60 of the Competition Ordinance, which would become legally binding if accepted.

The commission noted that the platform had confirmed earlier this month that the voluntary changes had already taken effect, and it was seeking to formalise them so they could be enforced.

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Backed by Chinese e-commerce giant Meituan, Keeta has proposed simplifying the process for restaurants wishing to move from exclusive arrangements to a multi-platform model.

Restaurants would also be allowed to work with new or smaller platforms without losing incentives such as lower commission rates.

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The platform has also pledged to remove clauses preventing restaurants from offering lower prices on their own channels or rival delivery platforms.

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