Jockey Club nurtures young talent with Hollywood masterclass by XIX Entertainment⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Follow @hkjcentertainment for updates on global pop group Now United

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The Hong Kong Jockey Club announced on 12 May its plan to become a global sports entertainment brand and to showcase Hong Kong as a centre for global exchange, connectivity and tourism, with the ultimate aim of creating more value for the community.  To further this vision, the Club has entered into a strategic partnership with XIX Entertainment (XIX) – led by industry visionary Simon Fuller – and together they have launched their first collaboration. They are bringing Fuller’s global pop group Now United to Hong Kong and are hosting a talent search to find the group’s next member. It offers a once-in-a-lifetime opportunity for aspiring local talent to shine on the world stage, as well as a platform to showcase the vibrancy of Hong Kong and horse racing to millions of Now United fans worldwide through musical performances, social media posts and racecourse entertainment.

The Hong Kong talent search for Now United has entered an exciting phase as the team looks for its newest member. Shortlisted candidates were invited to auditions led by Fuller last week, when they were professionally evaluated on singing, dancing, stage presence and star potential.

Club and XIX team up to empower youth and nurture talent

Alongside the talent search, a two-day masterclass was held last week. It featured Hollywood choreographer Nicky Andersen and singing coach Berkley The Artist from the Academy of Pop in Los Angeles, who offered young participants mentorship in singing, dancing and stage performance. Workshop participants were full of praise for the professional advice they received from world-class coaches, saying it inspired them with confidence. 

Simon Fuller, Founder of XIX Entertainment, said: “Now United embodies the spirit and energy of young people worldwide. Through our collaboration with the Hong Kong Jockey Club, we hope to discover a new member who reflects the unique vitality of Hong Kong and brings the city’s exceptional charm to the global stage. With members from Brazil, Australia, Germany, Indonesia and the Middle East, the world will see how vibrant, beautiful and unique Hong Kong is every day on social media for the next three months.”

Through its strategic partnership with XIX, the Club is taking a step further towards becoming a global sports entertainment brand. Ultimately it aims to promote Hong Kong and Hong Kong horse racing globally – encouraging people to experience the magic of horse sports meeting top-class entertainment.  The talent workshop also formed part of this collaboration, providing a unique opportunity for young local talent to experience world-class training professional training.