The mamee noodle story: how a nostalgic Malaysian snack won over children across Asia

Mamee noodles are a childhood snack introduced to the Malaysian market in the 1970s by food company Mamee-Double Decker. 

The noodles were an immediate hit, eventually finding their way into the hands of kids across Asia, including in South Korea and Hong Kong. 

Now with a fourth generation in charge of the family business, Mamee is producing more than 50 different products.