China’s sex toy market gets boost from millennials and women as Covid-19 keeps couples apart

Demand for sex toys is increasing in China, which is already the world's biggest exporter of bedroom aids, with millennials and women driving the country’s US$14.7 billion sex toy market. While attitudes towards sex in China’s traditionally conservative society had already been changing, the online retail market for sex toys has spiked amid the Covid-19 pandemic as people remain isolated at home and away from their partners.