Can Chongqing leverage its online viral fame to become an international tourism hub?

Chongqing has become one of China’s most popular travel hotspots in recent years. Many Chinese and international social media content creators have hopped on the viral trend of making videos about the city’s bewildering, mountainous urban landscape. The South China Morning Post’s Llewellyn Cheung travelled to Chongqing to meet a local content creator and tourism experts to find out what the city is really like beyond the viral trends, and why its success is so hard to replicate elsewhere in China.