Advertisement
01:00
Japan
VideoCultured

‘Macho carers’ use their muscles to help people with disabilities

Japanese company Visionary is using bodybuilders to rebrand care work as cool and more attractive to job-hunter.

Brian Mikael Cheng

A company in Japan has been recruiting an unlikely group of people to prop up the country’s struggling care industry. It has been hiring bodybuilders or “macho carers” who put their muscles to use for a good cause.

Advertisement
Advertisement
Select Voice
Select Speed
1.00x