VTubers: how virtual stars are redefining culture, fandom and performance

VTubers, or virtual YouTubers, have exploded into a global phenomenon, captivating millions with sold-out concerts and interactive live streams. Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide. VTubers say they are challenging the boundaries of identity, redefining fame and creating new opportunities in the global entertainment industry.